Travel Trade Hub
Grow Your Kenya Portfolio with KTB
KTB's Travel Trade Hub provides tour operators, travel agencies, and trade buyers with structured programmes, market intelligence, and direct connections to Kenya's tourism sector. From hosted buyer experiences to MKTE participation — this is where your Kenya business grows.
400+
Exhibitors at MKTE 2025
5,500+
Trade professionals annually
60+
Countries represented at MKTE
2.09M
International arrivals to Kenya 2023
Hosted Buyer Programme
KTB funds qualified international buyers for immersive Kenya fam experiences — meeting top operators and destinations firsthand.
Apply now
Seller Programme
Register Kenya's tourism businesses as sellers — gaining international buyer introductions, trade fair access, and KTB trade listings.
Register
MKTE 2025
East Africa's largest travel trade expo. 400+ exhibitors. 5,500+ professionals. October 2025, Nairobi.
Register
Trade Resources Toolkit
Fact sheets, product guides, seasonal pricing, imagery, and presentation templates — everything needed to sell Kenya confidently.
Access resources
Market Intelligence
Kenya market data formatted for trade use — source market analysis, visitor profiles, seasonality, and product performance.
View reports
Hosted Buyer Programme
Experience Kenya. Sell Kenya Better.
KTB's Hosted Buyer Programme brings qualified international travel trade buyers to Kenya for immersive, facilitated experiences — meeting Kenya's top hotels, safari operators, and attractions with all travel, accommodation, and programme costs covered by KTB.
Applications Open — 2025 Programme
KTB Hosted Buyer Programme 2025
Selected buyers join a structured 7-day itinerary across Kenya's key tourism destinations — Nairobi, the Maasai Mara, and Coast — with facilitated meetings with 25+ Kenya tourism operators, hosted accommodation in featured properties, and post-trip co-marketing support.
7
Days in Kenya
25+
Operator meetings
3
Destination regions
100%
KTB-covered costs
What the programme includes
International flights — economy class return from your home city to Nairobi
All in-country transport — road and domestic air transfers between destinations
Hosted accommodation — 4-5 star lodges, camps, and hotels across the itinerary
Structured operator meetings — pre-scheduled 1:1 meetings with Kenya's leading operators
All meals and excursions — full board with authentic Kenya safari and cultural experiences
Post-trip co-marketing — KTB campaign assets and co-branding rights following the visit
Eligibility criteria
Tour operator or travel agency actively selling or seeking to sell long-haul Africa product
Minimum 2 years operating in the travel trade
Based in one of KTB's priority source markets (UK, US, Germany, France, China, India, UAE, Benelux, Nordics)
Commitment to develop Kenya product within 6 months of programme completion
Not a KTB-funded visitor in the preceding 24 months
2025 Programme Timeline
1
Application Window
1 February — 28 March 2025
2
Selection & Notification
April 2025 — Selected buyers notified
3
Pre-Trip Briefing & Itinerary Confirmation
May — June 2025
4
In-Kenya Programme
July — September 2025 (rolling cohorts)
5
Post-Trip Co-Marketing Activation
Within 60 days of programme completion
What Previous Buyers Say
2024 Programme ParticipantsThe KTB Hosted Buyer Programme transformed our Kenya offering. Within three months of returning, we had launched a dedicated Kenya product line and grown bookings by over 40%. The access to operators we wouldn't have found on our own was genuinely invaluable.
SH
Sarah Hartmann
Product Manager, Africa — Wilderness Tours, Germany
As a luxury specialist, I needed to understand Kenya at the level our clients expect. The programme gave us extraordinary access — from private conservancy stays to direct conversations with camp owners. I came back as a genuine Kenya advocate.
JB
James Beaumont
Senior Travel Consultant — Elegant Escapes, UK
Our agency had minimal Kenya inventory before the programme. Now it's a featured destination in our Africa portfolio. The structured operator meetings meant we came home with signed agreements, not just brochures. Exceptional programme management by KTB throughout.
AM
Amara Mensah
Founder & CEO — AfriConnect Travel, UAE
Seller Programme
Register Kenya's Best Tourism Products as Sellers
KTB's Seller Programme provides Kenya tourism businesses with structured access to KTB's international buyer network, trade fair presence, and distribution infrastructure. Register to be matched with qualified international buyers actively seeking Kenya product.
KTB Seller Programme — Open for Registration
Connect with International Buyers Who Are Actively Seeking Kenya Product
Registration as a KTB-recognised seller provides a structured pathway into KTB's buyer matching system, MKTE trade fair presence, and international co-marketing opportunities.
Buyer Introductions
Direct introductions to qualified hosted buyers through KTB's structured matching process — operators and agencies actively developing Kenya product.
MKTE Exhibitor Priority Access
Registered sellers receive priority allocation for exhibition space at MKTE, Kenya's largest annual travel trade event with 400+ exhibitors and 60+ international buyer countries.
KTB Trade Communications Inclusion
Featured in KTB's buyer programme communications, trade newsletter, and destination briefings distributed to 4,000+ registered international trade partners.
Digital Listing in KTB's Trade Portal
Business profile and product listing accessible to KTB-registered buyers, hosted fam participants, and KTB trade team members during buyer programme facilitation.
Magical Kenya Travel Expo
East Africa's Premier Travel Trade Event
MKTE is the annual focal point for Kenya's tourism industry — a three-day business event bringing together Kenya's tourism sellers, international buyers, media, and industry professionals to ignite new collaborations across East Africa's thriving tourism sector.
MKTE 2025 — Registration Open
Magical Kenya Travel Expo 2025
East Africa's largest annual travel trade event
1–3 October 2025
Uhuru Gardens National Monument, Nairobi
Enquiries: mkte@ktb.go.ke
2025 Event Highlights
400+
Exhibitors expected
5,500+
Tourism professionals
60+
Countries represented
3
Days of business meetings
Registration Options
Exhibitor Information
Shell scheme and space-only stands available from 9m². Package options include furniture, carpet, fascia board, and two exhibitor passes. Custom builds accepted for stands above 18m². All exhibitors receive access to the hosted buyer programme meetings schedule.
Hosted Buyer Programme at MKTE
KTB facilitates a structured hosted buyer programme integrated with MKTE — bringing qualified international operators and agents for the full three days. Hosted buyers receive pre-scheduled appointments with exhibitors, matched by product category and market relevance.
Media Coverage & Accreditation
MKTE's media programme supports travel journalists, trade press, and digital content creators covering East African tourism. Accredited media receive full event access, arranged interview time with KTB leadership, and access to the media lounge and press briefing programme.
Trade Resources Toolkit
Everything You Need to Sell Kenya
Practical, professionally produced materials designed for trade use — fact sheets, product guides, imagery, templates, and market intelligence formatted for selling Kenya to your clients.
Kenya Trade Fact Sheet 2025
A comprehensive single-source reference document for travel trade professionals — arrivals data, top experiences by segment, connectivity, visa information, and KTB contact details. Updated annually.
PDF
2 pages
Updated Jan 2025
Kenya Product Guide by Market Segment
Individual product guides for Kenya's key tourism segments — safari and wildlife, coastal and Indian Ocean, adventure and active, cultural and community, Nairobi city experience, and MICE. Structured for trade presentation use.
PDF
6 guides
Updated Q4 2024
Kenya Seasonal Pricing Overview 2025
Seasonal pricing framework for Kenya's tourism products — high, shoulder, and low season date ranges, with indicative pricing benchmarks by product category and accommodation grade to support itinerary planning and client consultations.
PDF
Confidential — Trade use only
Trade Photography Pack — Approved Images
A curated pack of 50 high-resolution, rights-cleared photographs approved for trade use — covering all major Kenya tourism segments with portrait, landscape, and editorial orientations. Updated quarterly.
ZIP
JPEG + TIFF
50 images
Updated Q4 2024
Kenya Trade Presentation Template
Professionally designed PowerPoint and Keynote templates for Kenya presentations — pre-loaded with key statistics, destination photography, and product category slides ready to customise for client presentations and sales meetings.
PPTX
KEY
Updated Q1 2025
Kenya Visa & Entry Information Guide
Current entry requirements, e-VISA process, entry points, health documentation requirements, and practical pre-departure information for travellers from KTB's 12 priority source markets. Updated with each regulatory change.
PDF
By market
Updated Jan 2025
Kenya Source Market Intelligence Digest — Trade Edition
Condensed market intelligence formatted for trade use — key source market profiles, travel motivations, booking patterns, channel preferences, and Kenya's competitive positioning vs other Africa destinations for each priority market.
PDF
Per market
Annual
Access in Research Hub
Kenya Specialist Training Module
A self-paced online training module for travel agents and tour operators seeking to deepen their Kenya product knowledge. Covers destinations, wildlife seasons, accommodation categories, pricing, and logistics. Completion earns a KTB Kenya Specialist designation.
Online module
3–4 hours
Certificate on completion
Market Intelligence
Kenya Market Data for Trade Professionals
Source market analysis, visitor profiles, and Kenya's competitive positioning — the intelligence trade partners need to build a strong Kenya product and justify the destination to their clients.
UK
United Kingdom
387K
Annual arrivals (2023)
+18%
Growth vs 2022
12.4
Avg. nights stay
Safari and Mara are primary motivators for UK visitors, with coastal combination itineraries growing strongly. Premium lodge market shows particularly strong recovery. UK market shows high conversion from digital and trade channels, with specialist Africa operators driving majority of bookings.
US
United States of America
312K
Annual arrivals (2023)
+27%
Growth vs 2022
14.2
Avg. nights stay
US visitors show the highest average spend per trip. Safari product dominates but gorilla trekking combination itineraries are growing. Strong diaspora and VFR segment. Booking lead times typically 8–12 months. US market increasingly motivated by conservation credentials and community benefit tourism.
DE
Germany
204K
Annual arrivals (2023)
+22%
Growth vs 2022
13.8
Avg. nights stay
Germany is Kenya's largest European market by value after the UK. German travellers show strong preference for combining Maasai Mara with coastal extensions. Sustainability credentials are increasingly important buying criteria. Mid-range lodge and tented camp product is the dominant accommodation preference.
Contact KTB's Trade Team
Buyer programme enquiries, seller registration support, MKTE questions, and trade toolkit requests — our trade team responds within 2 business days.
trade@ktb.go.ke
Contact Trade Team