Media KitPress ReleasesImage LibraryTourism StatisticsFam Trip RequestExecutive Profiles
Media Centre
Professional Press Resources for Kenya Tourism Stories
KTB's Media Centre provides international and regional journalists, photographers, and broadcast media with everything needed to tell Kenya's tourism story accurately and compellingly — from current statistics and high-resolution photography to fam trip facilitation and direct leadership access.
The official Kenya Tourism Board media kit — a comprehensive, professionally produced reference document for journalists covering Kenya's tourism sector. Updated twice yearly and available without registration.
Current Edition — January 2025
Kenya Tourism Board Official Media Kit — 2025 Edition
A complete reference document for journalists, editors, and producers covering Kenya's tourism sector — providing everything needed to contextualise, fact-check, and illustrate a Kenya tourism story with accuracy and confidence.
KTB overview, mandate, and institutional role
Key Kenya tourism statistics (2023–2024)
Magical Kenya brand overview and campaign context
KTB leadership biographies and contact details
Kenya tourism sector overview by segment
MICE and business events facts
Selected low-resolution imagery with credits
Press contact directory and response commitments
PDF · 24 pages6.2 MBNo registration requiredUpdated Jan 2025
Source: Tourism Research Institute (TRI) Annual Report 2024
Media Kit Version Archive
KTB Media Kit 2025
January 2025 · Current edition
KTB Media Kit 2024 (H2)
August 2024
KTB Media Kit 2024 (H1)
January 2024
Press Enquiries
For immediate press enquiries, interview requests, and asset requests outside of normal form submission:
media@ktb.go.ke
+254 20 271 8080
KTB press team responds to all media enquiries within 2 business days. For urgent deadline-driven requests, please indicate "URGENT" in your subject line.
Press Releases
KTB News & Announcements
Official KTB press releases for immediate editorial use. All releases may be reproduced with attribution to Kenya Tourism Board.
NewMICE15 January 2025
KTB Launches Enhanced MICE Bid Support Programme to Position Nairobi as East Africa's Premier Business Events Destination
The Kenya Tourism Board has formally launched its enhanced business events bid support programme, providing international conference organizers with comprehensive facilitation services including government letters of support, venue shortlisting, delegate facilitation, and promotional co-investment. The programme positions KTB as East Africa's most active national tourism board in the MICE sector, with a dedicated business events team now operational at KTB House, Nairobi. Chairman Francis Gichaba noted that the MICE sector represents one of Kenya's highest-value tourism growth opportunities, with international association meetings generating approximately three times the economic impact per delegate of leisure tourism.
8
Jan
Kenya Tourism Sector Records 32% Arrivals Growth in 2023; Revenue Reaches USD 2.73 Billion
Research & Statistics2025
3
Jan
MKTE 2025 Registration Opens: East Africa's Premier Travel Trade Expo Returns to Nairobi in October
CampaignsTrade
12
Dec
KTB Announces 2024–2029 Strategic Plan Focused on Industry Partnership, MICE, and Digital Intelligence
Governance2024
15
Aug
Cabinet Secretary Miano Launches Refreshed Magical Kenya Brand Identity for Global Tourism Campaign
Campaigns2024
5
Nov
KTB Launches Enhanced Digital Assets Portal Providing Kenya Tourism Businesses with Rights-Cleared Marketing Resources
Industry2024
Tourism Statistics for Media
Current, Citable Kenya Tourism Data
Key statistics formatted for journalistic use — current, sourced, and ready to cite. All figures are from the Tourism Research Institute (TRI) unless otherwise noted.
2.09M
International Arrivals to Kenya — 2023
Kenya recorded 2.09 million international arrivals in 2023, representing a 32% increase over the prior year — the strongest arrivals performance since 2019. The United Kingdom remained the largest source market, followed by the United States and Germany.
Source: TRI Annual Tourism Performance Report 2024 · Full report →
USD 2.73B
Kenya Tourism Revenue — 2023
Total tourism earnings reached USD 2.73 billion in 2023, equivalent to 8.8% of Kenya's GDP. Tourism is Kenya's leading foreign exchange earner and second largest contributor to GDP after agriculture. Revenue growth was driven by recovery in long-haul leisure and a significant increase in MICE sector contribution.
Source: TRI Annual Tourism Performance Report 2024 · KNBS
590K
Tourism Employment — Direct & Indirect — 2023
Kenya's tourism sector supports approximately 590,000 direct and indirect jobs — representing roughly 10% of the national workforce. The sector employs across hospitality, transport, guide services, craft, conservation, and supporting industries in all 47 counties.
Source: TRI Economic Contribution Report 2024 · KNBS
13.1
Average Length of Stay (Nights) — International Visitors 2023
International leisure visitors averaged 13.1 nights in Kenya during 2023, with multi-destination itineraries combining the Maasai Mara with coastal Kenya accounting for the longest stays. MICE visitors averaged 4.8 nights. Average visitor spend was USD 1,307 per trip.
Source: TRI Tourist Exit Survey Report 2023
Quick reference figures
Top source marketUnited Kingdom (387K)
2nd source marketUnited States (312K)
3rd source marketGermany (204K)
Primary entry pointJKIA — 78% of arrivals
Safari & wildlife arrivals62% of leisure visitors
MICE revenue contribution~18% of total earnings
Direct intl routes (JKIA)62+ routes
5-star hotel rooms Nairobi15,000+
All figures: TRI Annual Report 2024 / Tourist Exit Survey 2023. Updated: January 2025.
Statistics downloads for media
Download individual statistics packages formatted for editorial use — each includes source citations and methodology notes.
Arrivals & Revenue 2023
Source Market Breakdown 2023
MICE Sector Statistics 2024
Economic Contribution Report 2024
Need custom statistics or clarification?
For specific data requests, custom breakdowns, or methodology queries, contact the KTB press team directly.
media@ktb.go.ke
Image & Video Library
Professional Visual Assets for Accredited Media
Over 200 rights-cleared, high-resolution photographs and video assets — covering all major Kenya tourism segments — are available to accredited journalists, editors, and producers. Access requires a brief registration.
Accredited Media Access — Registration Required
200+ Rights-Cleared Kenya Tourism Assets
KTB's image and video library provides accredited media with immediate access to a comprehensive, professionally organised collection of Kenya tourism photography and b-roll — all rights-cleared for editorial use with photographer credits and metadata.
1
Complete the brief accreditation form (name, outlet, editorial purpose)
2
Receive library access link within 24 hours of registration
3
Browse, preview, and download full-resolution files with usage rights documentation
Library preview — categories
Safari & Wildlife
Coast & Ocean
Nairobi & Urban
Aerial & Landscape
MICE & Business
Video B-Roll
Safari & Wildlife
86 assets · Updated Q4 2024
Big Five encounters, Maasai Mara, Amboseli, Tsavo, and Laikipia — aerial, ground-level, and intimate wildlife portraits. All model-released where applicable.
TIFFJPEGUp to 50MP
Coast & Indian Ocean
54 assets · Updated Q3 2024
Diani, Malindi, Watamu, and Lamu — beach photography, dhow sails, coral reef underwater imagery, and coastal town character. Rights-cleared for editorial and commercial use.
TIFFJPEGUnderwater incl.
Nairobi & Urban Kenya
38 assets · Updated Q4 2024
Nairobi skyline, CBD, Karen, Westlands, KICC, Nairobi National Park, and contemporary Kenya urban life. Aerial and street-level perspectives.
PNGJPEGAerial incl.
Video B-Roll Library
45 clips · Various durations
Broadcast-quality b-roll packages — safari game drives, Nairobi time-lapses, aerial coastal footage, KICC interiors, and delegate experience footage. 4K and HD available.
MP4MOV4KHD
Executive Profiles
KTB Leadership Available for Media
KTB's leadership team is available for interviews, comment, and expert perspective on Kenya's tourism sector. Request interviews via the form below or directly via media@ktb.go.ke.
JC
June Chepkemei
Chief Executive Officer, Kenya Tourism Board
June Chepkemei has led KTB since 2018, overseeing Kenya's tourism recovery through the COVID-19 period and the sector's subsequent record-level growth. Under her leadership, KTB has expanded its international partnership network, launched the enhanced MICE facilitation programme, and repositioned Kenya as one of Africa's top three MICE destinations. She represents KTB at UNWTO, WTTC, and regional tourism forums.
Areas for interview
Kenya tourism strategyMICE & business eventsAfrica tourism trendsSustainable tourismInvestment & partnerships
FG
Francis Gichaba
Board Chairperson, Kenya Tourism Board
Francis Gichaba chairs KTB's Board of Directors, bringing extensive experience in Kenya's private sector tourism and hospitality industry. He has been a vocal advocate for Kenya's MICE development agenda, setting ambitious targets for international association meetings and conference revenue. He provides strategic governance oversight across KTB's institutional mandate.
Jane Muthoni leads KTB's dedicated Business Events division, responsible for the national bid support programme, MICE marketing, and venue facilitation services. She has over 15 years of experience in the Kenya events industry and has personally managed the bid processes for several of Kenya's most significant international conference wins. She is KTB's primary spokesperson for MICE sector matters.
Areas for interview
MICE bid strategyKenya venues & infrastructureDelegate facilitationAfrica business events
Kenya Tourism Fact Sheets
Ready-to-Use Reference Documents for Kenya Stories
Each fact sheet provides a concise, professionally produced reference for Kenya stories by segment — designed for journalistic use, dated, sourced, and downloadable without registration.
Kenya Tourism Overview Fact Sheet 2025
Comprehensive single-page overview of Kenya's tourism sector — arrivals, revenue, key sources, economic contribution, top experiences, and connectivity. The standard reference for any Kenya tourism story.
PDF2 pagesUpdated Jan 2025
Safari & Wildlife Tourism Fact Sheet
The Maasai Mara, Amboseli, Tsavo, and Kenya's broader safari proposition — visitor numbers by park, wildlife statistics, KNWS data, Big Five destinations, and the great wildebeest migration context.
PDF2 pagesUpdated Q4 2024
Coastal & Beach Tourism Fact Sheet
Kenya's Indian Ocean coast — Mombasa, Diani, Malindi, Watamu, and Lamu. Coastal arrivals, hotel capacity, key operators, connectivity from Nairobi, and the coral reef conservation context.
PDF2 pagesUpdated Q3 2024
MICE & Business Events Fact Sheet
Kenya's MICE sector — KICC capacity and specifications, international conference statistics, MICE revenue contribution, connectivity for delegates, and KTB's bid support programme overview.
PDF2 pagesUpdated Jan 2025
Nairobi Tourism Fact Sheet
Nairobi as a destination — city tourism statistics, key attractions (Nairobi National Park, Giraffe Centre, Karen Blixen), hotel capacity, connectivity, Nairobi Silicon Savannah context, and its role as Africa's fourth tech hub.
PDF2 pagesUpdated Q4 2024
Kenya Sustainability & Conservation Fact Sheet
Kenya's conservation credentials — national park coverage, community conservancies, wildlife population data (lion, elephant, rhino), community benefit from tourism, and Kenya's sustainable tourism certification framework.
PDF2 pagesUpdated Q3 2024
Kenya Connectivity & Access Fact Sheet
Getting to Kenya — JKIA international routes (62+), airline services, flight times from key source markets, visa information, e-VISA process, airport infrastructure, and in-country transport options.
PDF2 pagesUpdated Jan 2025
Kenya Cultural Tourism & Heritage Fact Sheet
Kenya's cultural tourism proposition — Maasai, Samburu, Lamu World Heritage Site, Swahili coast culture, Nairobi museum and cultural district, and community-based cultural tourism programmes across the country.
PDF2 pagesUpdated Q4 2024
Fam Trips & Interview Requests
Facilitate Your Kenya Coverage with KTB
KTB facilitates hosted familiarisation trips for qualifying media professionals and responds to interview requests within 48 hours. Both are available at no cost to accredited journalists and editors.
Hosted Familiarisation Trip
Request a KTB-Facilitated Fam Trip
KTB facilitates hosted press trips for qualifying media professionals — covering accommodation, in-country transport, and curated destination access aligned with your editorial brief.
Fam trip typically includes
Hosted accommodation in featured properties aligned with your story
In-country road and domestic air transfers
KTB-arranged access to operators, lodges, and industry contacts
KTB media coordinator for the duration of the trip
Post-trip image and data asset follow-up support
Your Information
Interview Request
Request an Interview with KTB Leadership
KTB's CEO, Board Chair, and senior leadership are available for media interviews on Kenya's tourism sector, strategy, and performance. Responses within 48 hours of submission.
Interview formats available
In-person interview at KTB House, Nairobi
Video call interview (Zoom, Teams, other)
Written Q&A — questions sent in advance, responses within 48 hours
Quote / comment for ongoing story
Broadcast interview (TV / Radio — in-person or remote)
For immediate press enquiries, urgent interview requests, and deadline-sensitive asset requests — the KTB press team responds within 2 business hours during business days.
Library access is provided to accredited journalists, editors, photographers, and producers for editorial use. Provide your press credentials below — access is typically granted within 24 hours.