Access KTB's full suite of industry support — campaign co-marketing, digital assets, professional training, and structured programmes designed to grow Kenya's tourism businesses and strengthen the sector's collective performance.
KTB runs national and international marketing campaigns across key source markets. Tourism businesses, operators, hotels, and service providers can participate directly — extending their reach through KTB's global marketing infrastructure.
KTB's flagship international campaign for 2025 spans digital advertising, trade media, influencer partnerships, and travel trade co-marketing across the UK, Germany, USA, China, India, UAE, and six additional source markets. Qualifying Kenya tourism businesses can apply to feature their product within the campaign.
KTB's Digital Assets Portal provides tourism businesses with accredited access to Kenya's official marketing photography, brand assets, and campaign creative materials for approved use in your own marketing and communications.
Over 200 rights-cleared, high-resolution photography and video assets are available to registered Kenya tourism businesses. Assets include Magical Kenya campaign photography, aerial and landscape imagery, safari and wildlife photography, coastal imagery, Nairobi urban photography, and cultural experience imagery — all cleared for commercial marketing use by accredited businesses.
KTB's training programme delivers practical, industry-relevant professional development for tourism businesses, hospitality professionals, and tourism service providers across Kenya.
KTB operates formal industry support programmes that provide tourism businesses, associations, and operators with structured access to resources, partnerships, and development opportunities.
KTB and the Tourism Research Institute publish market intelligence relevant to tourism business planning and operations. Key data formatted for operational decision-making — seasonality, source market trends, and visitor behaviour.
For campaign enquiries, programme applications, digital asset access, training information, and any industry support questions — our team responds within 2 business days.