KTB and the Tourism Research Institute (TRI) publish Kenya's most comprehensive and authoritative tourism intelligence. Sector performance reports, visitor statistics, source market analysis, economic contribution data, and quarterly updates — the research that the industry relies on.
KTB and the Tourism Research Institute's flagship annual publication — the most comprehensive assessment of Kenya's tourism sector performance, trends, and outlook, produced and published for public use each December.
Comprehensive analysis of Kenya's tourism sector performance across all key metrics: international arrivals by source market and entry point, tourism revenue and economic contribution, accommodation occupancy and performance, air connectivity, MICE sector contribution, regional distribution, and the 2025 outlook. Produced jointly by KTB and the Tourism Research Institute.
Browse the complete library of Kenya tourism research publications — annual reports, market intelligence, visitor surveys, and sector studies.
Current Kenya tourism arrival and revenue statistics — sourced from TRI, updated quarterly, and presented for professional use.
Annual source market intelligence reports for Kenya's key international visitor markets — visitor profiles, motivations, booking behaviour, and competitive positioning.
Full source market intelligence reports require registration. Data from TRI Tourist Exit Survey 2023 and KTB source market programmes.
Tourism is Kenya's second largest contributor to GDP and the leading foreign exchange earner. The sector's economic weight positions it as a national priority — a foundation for continued government support, infrastructure investment, and policy alignment.
Between annual reports, KTB publishes quarterly intelligence briefings — short-form, decision-ready summaries of Kenya's current tourism performance for industry professionals, investors, trade partners, and media.
Transparency in methodology is essential for data credibility. All KTB research is produced in partnership with the Tourism Research Institute (TRI) — Kenya's national tourism data authority — using established international methodologies.
Kenya's tourism statistics are collected through three primary instruments, each designed to capture different dimensions of visitor flows and economic impact.
Kenya's tourism statistics are compiled in accordance with international standards, ensuring comparability with global benchmarks and credibility for international use.
Users of Kenya tourism statistics should note: international arrival counts reflect immigration records and may include same-day visitors in some periods; Tourist Exit Survey data reflects a sample survey and carries sampling margins; accommodation statistics cover registered establishments only — informal accommodation is not fully captured; MICE event data covers KTB-registered international events and may not include all domestic association meetings. All figures are revised as improved data becomes available. Refer to individual report methodology appendices for full caveats. For queries contact research@ktb.go.ke.
All KTB research is produced in formal partnership with the Tourism Research Institute — the government institution established to produce, analyse, and disseminate Kenya's official tourism statistics and research. KTB and TRI co-publish all major reports.
For custom data requests, research partnerships, methodology queries, and subscription support — the KTB research team responds within 2 business days.