Information Training

Diploma in Advertising

2 Years Full-Time Main Campus & Eldoret

Creative and strategic advertising practice — from copywriting and concept development to full campaign planning across traditional and digital media.

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Creative team reviewing advertising campaign materials
Curriculum

What you'll study, term by term

Year 1 · T1

Foundations of Advertising

Consumer behaviour, brand fundamentals, and an introduction to Kenya's advertising and agency landscape.

Year 1 · T2

Copywriting & Concept Development

Copywriting craft across formats, creative concept development, and campaign ideation technique.

Year 2 · T1

Digital & Media Planning

Media buying fundamentals, digital advertising formats, and integrated campaign planning across channels.

Year 2 · T2

Agency Practicum

A supervised placement with an advertising or creative agency, producing a real campaign brief from concept to execution.

Before you apply

Entry requirements

  • KCSE mean grade C- (minus) or equivalent
  • C (plain) in English or Kiswahili
  • Certificate holders in a related field may apply for advanced entry
  • Mature entry considered on a case-by-case basis for applicants 25 and older
Not sure if you qualify?

Admissions can review your specific qualifications before you submit a full application — no obligation to enrol.

Check your eligibility
Who you'll learn from

Programme lead

Portrait of the Head of Advertising

Head of Advertising

Leads creative and campaign strategy instruction, with direct links into KSC's Production & Media Innovation Centre for applied campaign work.

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Evidence, not assertion

Where this diploma leads

Full graduate outcomes
71%
placed in an advertising or creative agency role within a year
8+
named agency hiring partners
1
supervised agency practicum before graduation
2
years to completion, full-time
Connected across KSC

Beyond this diploma

Camera operator filming on location
Production Centre

See campaign work in production

Browse student and institutional advertising campaigns currently in production.
Person reviewing a document at a desk
Certification Centre

Already working in advertising?

Practising advertising professionals can pursue certification directly, without re-enrolling as a student.
Ready when you are

Apply to the Diploma in Advertising

No obligation to enrol — review requirements and speak with admissions first.

Start Your Application Talk to Admissions