Research, Policy & Consultancy

Applied research on Kenya's media and communication sector

Published openly, drawn from faculty expertise and applied consultancy work — not gated behind a downloads form.

Person presenting research findings

Public Communication Standards in a Fragmented Media Environment

An advisory brief examining how government communication offices can maintain consistent public messaging as audiences move across an increasingly fragmented set of platforms.

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9 articles
Newsroom environment
Media Policy

Media Ownership Transparency in Kenya

A review of current disclosure practices and what greater transparency would require of broadcasters and publishers.

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Broadcast studio equipment
Industry Trends

The State of Kenyan Broadcast Journalism, 2026

An annual survey of newsroom staffing, digital adoption, and revenue pressures across Kenya's broadcast newsrooms.

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Podcast recording setup
Digital & Creator Economy

Mapping Kenya's Podcast Landscape

The first applied survey of Kenyan podcast production, distribution, and monetization — and what it means for training.

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Government communication meeting
Government Advisory

Crisis Communication Readiness Across County Governments

An assessment of crisis communication capacity across a sample of county government communication offices.

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Person reviewing documents
Media Policy

Defining "Media Practitioner" for a Digital Age

A policy commentary on how statutory definitions of media practice should adapt to include digital-first creators.

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Advertising campaign materials
Industry Trends

Advertising Spend Shifts: Traditional to Digital

Tracking the pace of Kenyan advertising budget migration from traditional to digital and platform-native formats.

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Video editing workstation
Digital & Creator Economy

Media Entrepreneurship: A Sector Baseline

An early baseline study of independent Kenyan media businesses — size, revenue model, and training needs.

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Person presenting research findings
Government Advisory

Public Consultation Practice in Kenyan Ministries

A review of digital and in-person public consultation methods currently used across government communication.

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Students working together
Media Policy

Training Standards for Broadcast Certification

A comparative review of national broadcast certification standards, informing KSC's own certification framework.

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