Eight practice areas, open to certification
If you practise communication, creative arts, or mass media in Kenya, there's likely a certification pathway for you here.
A media practitioner is anyone who "engages in or contributes to the practice of journalism or media work, including writing, editing or disseminating information to the public through print, broadcast, digital or other platforms."
This is the Bill's own definition — it explicitly includes digital platforms and non-journalist communication work, not just traditional reporters and editors.
Where your work fits
Journalism
News reporting, editing, and publishing across print, broadcast, and digital platforms.
Public Relations
Organizational communication, media relations, and public-sector communication practice.
Advertising
Creative and strategic advertising practice, from copywriting to campaign development.
TV Production
Studio direction, camera operation, and programme production for television.
Radio & Audio Production
On-air presentation, audio editing, and programme production for radio and podcast formats.
Film & Video Production
Cinematography, directing, and video production for narrative, documentary, and corporate work.
Broadcast Engineering
Technical broadcast engineering, transmission systems, and studio maintenance practice.
Digital Content & Podcasting
Platform-native content production, podcasting, and digital-first communication practice.
Don't see your specific practice area?
This scope reflects where KSC currently offers formal assessment. If your work spans a practice area not listed here, contact the Certification Centre — the scope is expected to grow as the certification function matures.
Ask about your specific practiceSee how the assessment works
Review the full process before you apply — no obligation until you submit.