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State of Kenya Tourism 2025
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Publications Catalog · Updated: June 2026
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TRI Research & Publications · Policy-Grade Intelligence

Publications & Intelligence Reports

Kenya's authoritative tourism research library. Annual state reports, quarterly intelligence briefs, source market bulletins, sustainability assessments, investment intelligence, and special thematic publications — all produced to UNWTO international standards.

84+
Publications in catalog
48K+
Downloads 2025–2026
Free
Open access · All publications
Flagship Annual Report · 2025
State of Kenya Tourism 2025 — Annual Sector Review

Kenya's definitive annual tourism sector review. Covers international arrivals (7.7M, +14.9%), tourism revenue (KES 988B), destination performance across all 47 counties, source market analysis, employment, sustainability, and 2026 outlook.

📄 284 pages 📊 48 data tables 🗺️ 12 map visualisations
Filter Publications
Publication Type
All Types 84
Annual Reports 14
Intelligence Briefs 28
Market Bulletins 18
Special Reports 12
Sustainability Reports 8
Working Papers 4
Year
2026 14
2025 22
2024 20
2023 18
2022 and earlier 10
Topic
Sector Performance 24
Source Markets 18
Destinations 16
Sustainability 12
Investment 8
Employment 6
Access Level
Open Access 72
Stakeholder Access 12
Showing 84 publications
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Annual Flagship Report
State of Kenya Tourism
2025
Annual Report December 2025 New Release
State of Kenya Tourism 2025 — Annual Sector Review
Kenya's definitive annual tourism sector review — 284 pages covering the full sector performance for 2025. Documents the record 7.7M international arrivals, KES 988B in tourism revenue, employment reaching 1.62M, destination performance across all 47 counties, source market analysis for 47+ markets, sustainability composite score (74.2), and the full 2026–2030 demand outlook with three scenarios.
Arrivals Revenue Employment 47 Counties Sustainability Forecast
Intelligence Brief · Q1 2026
Kenya Tourism Intelligence Brief Q1 2026
Intelligence Brief April 2026 Latest
Kenya Tourism Intelligence Brief — Q1 2026
Quarterly intelligence synthesis covering Q1 2026 sector performance. Arrivals reached 2,104,830 — up 8.3% versus Q1 2025, tracking 4.2% ahead of the 2026 base forecast. Documents standout India market growth (+31.4%), occupancy performance by destination, and Q2 2026 forward demand signals.
Q1 2026 Arrivals Markets Occupancy
PDF XLSX
Source Market Bulletin
India Source Market Intelligence 2026
Market Bulletin March 2026
India Source Market Intelligence Bulletin 2026
In-depth analysis of India as Kenya's fastest-growing source market. Documents the +31.4% Q1 2026 growth, new route impact from Mumbai and Chennai, visitor profile characteristics, spending patterns, accommodation preferences, and strategic recommendations for marketing investment reallocation toward Tier 2 Indian cities.
India Source Markets Visitor Profile Airlift
PDF
Sustainability Intelligence Report
Kenya Tourism Sustainability Report 2025
Sustainability November 2025
Kenya Tourism Sustainability Intelligence Report 2025
Comprehensive annual sustainability assessment produced in alignment with UNWTO INSTO standards. Documents Kenya's Sustainability Composite Score (74.2/100), destination carrying capacity assessments for 24 major sites, carbon intensity monitoring (14.8 kg CO₂e per visitor night), SDG alignment across 8 goals, and community benefit distribution analysis.
Sustainability INSTO Carbon SDGs Carrying Capacity
PDF Data
Forecast Intelligence Report
Kenya Tourism Demand Outlook 2026–2030
Special Report February 2026
Kenya Tourism Demand Outlook 2026–2030 — Three Scenarios
TRI's five-year quantitative forecast report — base scenario (8.4M to 15.6M arrivals 2026–2030), optimistic (9.2M in 2026 to 17.0M in 2030), and conservative scenarios. Includes 12 source market forecasts with confidence intervals, seasonality projections, destination-level demand outlook, and Kenya Tourism Vision 2030 tracking.
Forecast 2026–2030 Scenarios Vision 2030
PDF XLSX
Investment Intelligence Report
Kenya Tourism Investment Intelligence 2025
Investment October 2025
Kenya Tourism Investment Intelligence Report 2025
Institutional-grade investment intelligence for Kenya's tourism sector. Documents the KES 42B active development pipeline (28 projects), ADR/RevPAR benchmarks across 9 property categories, destination investment opportunity profiles, regulatory framework for FDI, development finance options, and quantified risk assessment across six dimensions.
Investment ADR/RevPAR Pipeline Risk FDI
PDF XLSX
Destination Special Report
Northern Circuit Tourism Development
Special Report September 2025
Northern Circuit Tourism Development Intelligence Report
Dedicated intelligence on Kenya's fastest-growing tourism frontier — the Northern Circuit spanning Isiolo, Marsabit, Samburu, and Laikipia. Documents +24.1% YoY growth, 91/100 sustainability score, investment pipeline of KES 2.4B, visitor profile analysis, accommodation capacity gap assessment, and strategic development recommendations for the national circuit tourism masterplan.
Northern Circuit Isiolo Eco-Tourism Investment Emerging
PDF
Employment Intelligence Report
Kenya Tourism Employment & Skills Intelligence 2025
Special Report August 2025
Kenya Tourism Employment & Skills Intelligence Report 2025
Comprehensive analysis of tourism's contribution to employment in Kenya. Covers the 1.62M employment figure (direct and indirect), female employment share (47%), wage distribution across sub-sectors, skills gap analysis, Utalii College graduate outcomes, county-level employment distribution, and SDG 8 alignment tracking for Decent Work.
Employment Gender Equity Skills SDG 8
PDF Data
Working Paper · WP-2025-04
Domestic Tourism Demand Drivers in Kenya
Working Paper July 2025
Domestic Tourism Demand Drivers in Kenya — Econometric Analysis WP-2025-04
Peer-reviewed working paper modelling the key determinants of domestic tourism demand in Kenya. Uses household panel data from TRI's Domestic Tourism Survey (2016–2025) to identify income elasticity, urbanisation effects, transport infrastructure impacts, and digital booking adoption as primary drivers of the 18.4M domestic trip market.
Domestic Tourism Econometric Demand Modelling Peer Reviewed
PDF
Intelligence Brief · Q4 2025
Kenya Tourism Intelligence Brief Q4 2025
Intelligence Brief January 2026
Kenya Tourism Intelligence Brief — Q4 2025 & Full Year Summary
Q4 2025 sector performance snapshot with 2025 full-year summary. Q4 arrivals reached 2,240,000 (+12.4%), bringing the full year to a record 7.7M — 14.9% above 2024. Documents Q4 occupancy peak (68.2%), revenue performance, Christmas/New Year high season analysis, and preliminary 2026 Q1 forward booking signals.
Q4 2025 Annual Summary Full Year 2025
PDF XLSX

Showing 10 of 84 publications. Use filters to narrow results or load more.

Intelligence Brief Series

Quarterly Intelligence Briefs — 2025–2026

Quarterly data-led briefings covering Kenya's tourism sector performance — published within 30 days of each quarter-close, free to download.

📊
Intelligence Brief April 2026 Latest
Kenya Tourism Intelligence Brief — Q1 2026
2,104,830 arrivals (+8.3%) · India market record · Q2 forecast revised upward · 24-page data-driven quarterly briefing
📊
Intelligence Brief January 2026
Kenya Tourism Intelligence Brief — Q4 2025 & Annual Summary
Full year 2025: 7.7M arrivals (record) · KES 988B revenue · 68.2% peak occupancy · 2026 Q1 forward signals
📊
Intelligence Brief October 2025
Kenya Tourism Intelligence Brief — Q3 2025
2,480,000 arrivals (+16.8%) · Safari season peak · Maasai Mara records 78.4% occupancy · 5.6M YTD vs 8.1M full year forecast
📊
Intelligence Brief July 2025
Kenya Tourism Intelligence Brief — Q2 2025
1,820,000 arrivals (+14.2%) · US market growth acceleration · Coastal resort H1 performance · Domestic tourism hits 9.4M H1 trips
📊
Intelligence Brief April 2025
Kenya Tourism Intelligence Brief — Q1 2025
1,944,680 arrivals (+33.2%) · Post-recovery momentum confirmed · UK and India leading growth · 2025 forecast raised to 7.2M
📊
Intelligence Brief January 2025
Kenya Tourism Intelligence Brief — Q4 2024 & Annual Summary
Full year 2024: 6.7M arrivals (+139.3% vs 2023) · Breakthrough year · COVID-era recovery complete · 2025 outlook positive
Publication Calendar

Upcoming publication releases

Scheduled TRI publication releases for 2026. Subscribe to receive notifications on release date.

Upcoming Releases
Jul
14
Intelligence Brief · Q2 2026
Kenya Tourism Intelligence Brief — Q2 2026
Q2 2026 sector data: April–June 2026 arrivals, H1 2026 revenue, peak season occupancy preview, and H2 2026 demand signals
Upcoming
Sep
30
Market Bulletin Series
Kenya Tourism Market Bulletins — Q3 2026
Quarterly market bulletins for UK, USA, India, Germany, and France source markets — visitor flow trends, booking patterns, and market share analysis
Upcoming
Oct
15
Intelligence Brief · Q3 2026
Kenya Tourism Intelligence Brief — Q3 2026
Peak season report: July–September 2026 arrivals, safari destination performance, Maasai Mara migration season data, and YTD vs forecast tracking
Upcoming
Nov
30
Special Report
Kenya Coastal Tourism Intelligence Report 2026
Dedicated coastal destination intelligence: Mombasa, Kilifi, Kwale, Malindi, Watamu, and Lamu performance, capacity management, and climate resilience
In Preparation
Recently Published
Apr
18
Intelligence Brief · Q1 2026
Kenya Tourism Intelligence Brief — Q1 2026
2,104,830 arrivals · India record · Forecast revision · 24 pages · Published April 18, 2026
Published
Feb
28
Forecast Intelligence Report
Kenya Tourism Demand Outlook 2026–2030
Three-scenario forecast report · Base: 8.4M 2026, 15.6M 2030 · Published February 28, 2026
Published
Jan
20
Intelligence Brief · Q4 2025
Kenya Tourism Intelligence Brief — Q4 2025 & Annual Summary
Full year record: 7.7M arrivals · KES 988B revenue · Published January 20, 2026
Published
Dec
15
Annual Flagship Report
State of Kenya Tourism 2025 — Annual Sector Review
Flagship annual report · 284 pages · Record-year coverage · Published December 15, 2025
Published
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