Kenya Tourism Pulse
Tourism Revenue
KES 988B
▲ 12.4%
Avg. RevPAR
KES 11,920
▲ 9.2%
Pipeline Value
KES 42B
▲ Active
Avg. Occupancy
64.8%
▲ 3.1pp
Investment Intelligence · Updated: June 2026
Investment Intelligence · Authenticated Environment

Kenya's tourism
investment intelligence

Market intelligence, return benchmarks, destination opportunity profiles, pipeline tracking, risk assessment, and competitive positioning — structured for institutional investors, development finance, and hospitality capital decisions in Kenya's tourism sector.

KES 42B
Active investment pipeline 2025–2027
▲ +18.4% vs 2024 pipeline
8.7%
Tourism share of Kenya GDP 2025
▲ +0.4pp vs 2024
+14.9%
Annual arrival growth 2025
▲ Strongest since 2012
Investment Performance Dashboard · Q1 2026
INVESTMENT INTELLIGENCE
National Avg. ADR
KES 18,400
▲ +9.2% vs Q1 2025
National Avg. RevPAR
KES 11,920
▲ +12.8% vs Q1 2025
Safari Lodge ADR
KES 42,800
▲ +8.4% vs Q1 2025
Urban Hotel RevPAR
KES 14,240
▲ +18.2% vs Q1 2025
Investment Risk Index
24.1 / 100
▼ Low Risk
New Properties 2025
148 opened
Across 24 counties
Sector Performance · Investment Metrics

Kenya tourism investment indicators

Tourism GDP Contribution
8.7%
▲ +0.4pp vs 2024
KES 832B total · TSA estimate
Avg. Hotel Occupancy
64.8%
▲ +3.1pp vs Q1 2025
847 properties surveyed · TRI
National Avg. ADR
KES 18,400
▲ +9.2% vs Q1 2025
Average Daily Rate · All categories
Avg. RevPAR
KES 11,920
▲ +12.8% vs Q1 2025
Revenue Per Available Room
Active Investment Pipeline
KES 42B
▲ +18.4% vs 2024
Announced projects 2025–2027
Kenya vs. Peer Destinations — Avg. Occupancy 2025
Competitive positioning for tourism hospitality investment · Select African destinations
Kenya
64.8%
Rwanda
68.2%
Tanzania
58.4%
South Africa
62.1%
Ethiopia
48.6%
Botswana
72.4%
Morocco
74.1%
Average Daily Rate by Property Category — Q1 2026
KES · TRI Accommodation Performance Survey · 847 properties
Safari Lodges
KES 42,800
Luxury Beach
KES 33,400
5★ Urban
KES 27,800
4★ Urban
KES 18,200
Mid-Market
KES 12,100
Budget
KES 6,400
International Arrivals Growth Trajectory — Key Context for Investment Sizing
Annual arrivals 2015–2025 · Source: Kenya Airports Authority + Border Points · TRI
8M 6M 3M 1M 2015 16 17 18 19 20 21 22 23 24 2025 7.7M COVID
Source: Kenya Airports Authority + Kenya Port Authority + Border Points · TRI National Tourism Statistics · 2025 data is preliminary
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