Sub-National Intelligence47 counties · All Kenya regions monitored
County Intelligence Network
Tourism performance intelligence for all 47 of Kenya's counties. Explore destination dashboards, benchmarking data, the County Competitiveness Index, and investment opportunity profiles — organized by region, tourism type, and growth trajectory.
Destination Map Explorer
Kenya's tourism destination network
Data Layer
Occupancy Rate 2025
70%+ (High)
55–70% (Medium)
40–55% (Growing)
<40% (Emerging)
County Performance Ranking
47 counties · Sorted by occupancy rate · Click to open dashboard
1🐘
Maasai Mara / Narok
Safari & Wildlife
78.4%
▲ +4.2pp
2🏖️
Mombasa
Coastal & Beach
72.1%
▲ +5.8pp
3🏙️
Nairobi
Urban & MICE
69.3%
▲ +3.1pp
4🦒
Amboseli / Kajiado
Safari & Conservation
74.8%
▲ +3.8pp
5⛵
Lamu
Heritage & Coastal
61.2%
▲ +8.4pp
6🦩
Nakuru
Lakes & Rift Valley
58.4%
▲ +2.6pp
7🚢
Kisumu
Lake Victoria & Urban
52.8%
▲ +4.1pp
8🏄
Kilifi
Coastal & Beach
64.1%
▲ +6.2pp
9🌋
Taita-Taveta
Tsavo & Wilderness
62.8%
▲ +5.1pp
10🦁
Samburu
Northern Safari
58.9%
▲ +7.3pp
11🌅
Isiolo
Northern Circuit · Fastest Growing
44.2%
▲ +9.8pp
12🏜️
Marsabit
Frontier & Emerging
28.4%
▲ +6.2pp
Showing top 12 of 47 counties ·
View all county profiles →
County Profiles
Featured county intelligence dashboards
Click any county card to open its full intelligence dashboard — arrivals, occupancy, revenue, sustainability, and peer benchmarking.
🏙️ Nairobi County
Urban & MICE Tourism · National Capital
Rank #3 Overall
Visitors 2025
2.84M
▲ +18.2%
Avg. Occupancy
69.3%
▲ +3.1pp
Tourism Revenue
KES 82B
▲ +21.4%
Properties
480+
▲ +12 new
Sustainability Score71/100
🐘 Maasai Mara / Narok
Safari & Wildlife · World-Class Destination
Rank #1 Occupancy
Visitors 2025
620K
▲ +12.3%
Avg. Occupancy
78.4%
▲ +4.2pp
Avg. Stay
4.2 nights
▲ +0.3 nts
Avg. Spend
KES 180K
▲ +8.4%
Sustainability Score82/100
🏖️ Mombasa County
Coastal & Beach Tourism · Major Gateway
Rank #2 Overall
Visitors 2025
1.24M
▲ +9.8%
Avg. Occupancy
72.1%
▲ +5.8pp
Tourism Revenue
KES 62B
▲ +11.2%
Properties
280+
▲ Stable
Sustainability Score67/100
🌅 Isiolo County
Northern Circuit · Fastest Growing Destination
Rank #1 Growth
Visitors 2025
84K
▲ +24.1%
Avg. Occupancy
44.2%
▲ +9.8pp
New Properties
8 opened
▲ In 2025
Investment Pipeline
KES 2.4B
▲ Announced
Sustainability Score91/100
⛵ Lamu County
Heritage & Coastal · UNESCO World Heritage
Rank #5 Overall
Visitors 2025
148K
▲ +22.6%
Avg. Occupancy
61.2%
▲ +8.4pp
Avg. Spend
KES 164K
▲ +14.2%
Heritage Sites
3 UNESCO
▲ Active
Sustainability Score79/100
🦒 Kajiado / Amboseli
Safari & Conservation · INSTO Benchmark Site
Rank #4 Overall
Visitors 2025
380K
▲ +11.4%
Avg. Occupancy
74.8%
▲ +3.8pp
Avg. Spend
KES 196K
▲ +7.2%
Carbon Intensity
12.4 kg
▼ −14% best
Sustainability Score88/100
Showing 6 of 47 counties. All county dashboards available in the authenticated County Intelligence Environment.
County Competitiveness Index 2025
Annual ranking of Kenya's 47 counties
Six-dimension composite index measuring tourism competitiveness across activity, infrastructure, product diversity, sustainability, investment attractiveness, and governance capability.
📊
Activity
Arrivals & revenue
🏗️
Infrastructure
Accommodation & transport
🎭
Product
Diversity & quality
🌿
Sustainability
Environmental & social
💼
Investment
Attractiveness & pipeline
🏛️
Governance
Policy & management
Rank
County
Destination Type
Overall Score
Score Bar
Activity
Infra.
Sustain.
Invest.
Movement
1
Nairobi
Urban & MICE
82.4
82.4
91
88
71
84
— 0
2
Mombasa
Coastal & Beach
79.8
79.8
88
82
67
76
— 0
3
Narok (Mara)
Safari & Wildlife
77.2
77.2
84
76
82
78
▲ +1
4
Kajiado
Safari & Conservation
75.6
75.6
78
74
88
72
▼ −1
5
Kilifi
Coastal & Beach
72.1
72.1
74
70
74
70
▲ +2
6
Lamu
Heritage & Coastal
70.4
70.4
66
68
79
74
▲ +3
7
Taita-Taveta
Tsavo & Wilderness
68.8
68.8
70
64
86
66
— 0
8
Nakuru
Lakes & Rift Valley
67.2
67.2
68
66
84
62
▼ −1
9
Isiolo
Northern Circuit
64.8
64.8
58
54
91
76
▲ +6
10
Samburu
Northern Safari
62.4
62.4
60
58
84
64
▲ +2
Showing top 10 of 47 counties. Full index with all 47 rankings and dimension scores available for download.
Destination-specific investment intelligence organized by opportunity scale, sector, and growth trajectory. Intelligence-grade data for tourism capital decisions.
The Northern Circuit presents Kenya's highest-growth investment frontier. Current supply dramatically undershoots demand: 44% average occupancy against rapidly rising visitor volumes (+24% YoY) signals acute capacity gap. Conservation-compatible lodge development in Isiolo, Marsabit, and Samburu offers first-mover advantage in East Africa's next premier safari destination.
Nairobi is consolidating its position as Sub-Saharan Africa's leading MICE destination. The KICC expansion, new convention hotel pipeline, and corporate accommodation undersupply create multiple investment entry points. Urban hotel RevPAR growth of +18% in 2025 demonstrates exceptional returns against regional benchmarks.
Convention HotelsMICECorporate TravelMixed-Use
+18.2%
Revenue growth
69.3%
Current occupancy
KES 18.4K
ADR (upper-market)
⛵ Lamu Heritage Experience
Boutique Heritage Hotels & Experience Tourism
KES 1.2B
Opportunity scale
Lamu's UNESCO World Heritage status, highest average visitor spend (KES 164K), and strong growth trajectory (+22.6%) position it as Kenya's premium heritage tourism investment opportunity. Limited accommodation supply against rising high-value visitor demand creates boutique hotel investment opportunity with exceptional ADR potential.
Boutique HotelsHeritageHigh-ValueUNESCO
+22.6%
YoY visitor growth
KES 164K
Avg. visitor spend
61.2%
Current occupancy
🦒 Amboseli Eco-Lodges
Premium Conservation Lodge Expansion
KES 3.8B
Active pipeline
Amboseli offers Kenya's highest average visitor spend (KES 196K) with strong and growing occupancy (74.8%). The destination's INSTO certification and lowest-ever carbon intensity per visitor night (12.4 kg CO₂e) position it as the premium option for ESG-committed hospitality investors seeking verified sustainable tourism assets.
Showing 4 featured investment opportunities. The full Investment Intelligence Centre contains profiles for all 47 counties with detailed financial and market intelligence.