East Africa's Tourism Industry Authority
The institutional platform for trade, MICE, partnerships, market intelligence, and media engagement. KTB builds the partnerships, intelligence, and ecosystem that powers Kenya's tourism economy.
Source: Kenya Tourism Research Institute (TRI) & Kenya National Bureau of Statistics (KNBS). View full statistics →
Where KTB Can Work for You
Kenya Tourism Board provides dedicated programmes and resources for the industry's most critical institutional needs. Select the area most relevant to your work.
Current Research & Reports
KTB and the Tourism Research Institute publish Kenya's authoritative tourism intelligence. Current data, sector analysis, and market reports for industry professionals.
Comprehensive analysis of Kenya's tourism sector performance across all key metrics: international arrivals by source market, tourism revenue, accommodation occupancy, air seat capacity, and regional distribution. Produced by KTB and the Tourism Research Institute.
The 2024 report documents Kenya's continued recovery and growth trajectory, with international arrivals reaching 2.09 million — a 32% increase over the prior year. The report includes detailed source market breakdowns, accommodation sector performance, MICE revenue contribution, and an outlook for 2025.
Partner with Kenya's Tourism Economy
KTB works with airlines, investors, international tourism boards, and strategic co-marketing partners to build Kenya's tourism capacity. If you are evaluating Kenya as a market, a route, an investment, or a partnership opportunity — we want to hear from you.
Our partnerships team responds to all enquiries within 5 business days.